Approved by AICTE , DTE (DTE Code : 6760), Govt of Maharashtra and Affiliated to Savitribai Phule Pune University.
Accredited by NAAC with ‘A’ Grade

MBA in Marketing Management

The Marketing Management Specialization is affiliated with Savitribai Phule Pune University.

Marketing is a system of business activities designed to plan, price, promote, and distribute products and services to the consumer, businesses, and other buyers. The specialization in marketing exposes students to the main fields of marketing. Students are required to take some fundamental courses, such as the basics of marketing, marketing management, marketing research, and consumer behavior. In addition, there are numerous marketing electives from which students can choose to fit their learning interests and career planning, such as promotion, retail management, services marketing, professional selling, sales & distribution management, international marketing, digital marketing, etc.

SPPU
2 Years

Full Time
MBA

Approved by
AICTE

100% Placement
Assurance

Program Overview

Key Highlights

AICTE Approved MBA Degree

Awarded Category 1 Autonomy by UGC

3-month industry-relevant capstone project

360-degree career support

Student Support available all day

One-on-one interaction with industry mentors

200+ hours of live interaction with faculty

Alumni status for Continuing Education

The program is managed and delivered by LBS

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

DOWNLOAD SYLLABUS

Program Eligiblity

Any Graduation from any agricultural university

All other criteria as per AICTE and MH-CET for MBA

Top Recruiting Industries

Banking Sector
FMCG Sector
Insurance Sector

Advertising Sector
Retail Sector
Financial Service Sector

Consulting
IT Sector
Manufacturing Sector

Education Sector
Telecom Sector

Top Hiring Companies

Value Added Certification

Digitization

Digital Marketing

Business Analysis for Decision Making

Corporate Etiquette & Business Ethics

SMART (Selling, Marketing and Recruitment, Training)

Industry Environmental Analysis

Marketing Analytics

Export-Import Management

Intellectual Property Right

Premium Brand Management

Presentation Skills and Public Speaking

Marketing of Financial Products & Services

Event Management

Frequently Asked Questions

What is the scope in marketing industry?

The future scope of marketing is increasing exponentially. It involves researching, planning, and coordinating. Student will get exposure of Study of marketing research and consumer needs, determination of objectives and development, Planning Marketing activities, distribution, pricing policies, promotion, evaluating and controlling marketing activities etc.

What are the career opportunities after pursuing MBA in Marketing?

A Marketing Management graduate will never find dearth of jobs in the market. Be it any industry or profession, there is always a requirement of marketing personnel to enhance the visibility of product and services. Business expansion is possible only with considerable marketing efforts.

So here are some popular job profiles that you will be offered after earning a degree in marketing domain.

Marketing Manager
Marketing Research Analyst
Advertising or Promotions Manager
Social Media Manager
Product/Brand Manager
Media Planner
Sales Manager
Public Relations Specialist
Meeting/Event Planner
Marketing Coordinator
Customer Service Representative
Digital Marketing Executive

Course Delivery Partners

In association with below mentioned Partners/companies additional certification related to course offered to students as a CPP:
- CPC Academy
- NavisRx
- Niva Growth Consultants
- Aspire Training Solutions
- Good Juicery Pvt. Ltd.
- NS Wealth Solution Pvt Ltd
- Concepts STEM LLP
- Glocal Support
- PSP-IP & Associates Pvt LTD TM & Patent Attorneys Firm Pune
- Dalal & Brocha Stock Broking Services Ltd
- Shubharambh Events
- OPTIMIST BRAND DESIGN LLP

Any latest development in the industry

Following are the key development & happening in the industry:

Services Marketing

New technology: E-commerce and the Internet

International/Global Marketing

Ethical and Social Aspects of Marketing

Extended Applications of Marketing

Program Outcomes

The program will create industry ready professions who will be able to face all the challenge in the industry from day one. MBA Program also look into developing knowledge, skill & attitude among students.

Enquiry Form

2024 Applications Are Now Open

Experts at LBS to Deliver the Program

Dr. Ganesh Pathak – Head, Innovative Practices and Research

Prof. Pranita Arbat – HOD, Marketing Management

Dr. Dhananjay Deshpande – Assistant Professor

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